A social media app that encourages storytelling through weekly prompts that promote information sharing and bridge gaps in the outdoor community.
A brand where you can be authentically you.
Reimagining the serendipitous nature of social media feeds through gestural interactions.
Click on a speech bubble to read someone’s story. The icon on the bottom right tells you how many stories you have read.
The user can add their answer to the weekly question at any time, by clicking the speech bubble facing them on the bottom of the screen.
By swiping right and left, the user can toggle back in time, and see questions and answers from previous weeks. Color is used to indicate different questions.
In-Store Advertising
Part of Common Ground’s advertising strategy includes interactive retail advertising that encourages people to take part in sharing their stories on paper.
What’s Next?︎︎︎
View Popalot, a dynamic promotional video for a microwave popcorn brand.
