I design for intentional,
 inclusive and
 memorable brands.

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Phoebe Huey


Brand & Motion
Designer


I design for a future that is
intentional, inclusive,
and memorable.


Work    Play    About
Contact    Resume    LinkedIn

Knots

3D Motion Graphics
A visual representation of the feelings of anxiety.
Tools: Cinema 4D, After Effects
Time: 5 weeks








Knots is a motion graphic piece that visually communicates the feeling of facing internal struggle through the metaphor of a knot tightening.






Knots Final Piece


Process


In this project, I wanted to push myself to try a style outside of my comfort zone. I was inspired by black and white line drawings and began to think of emotions being symbolized using knots. While I had an idea how to create this visual in Cinema 4D, I had some exploration to do in order to find a way to animate it in an expressive way.





Style Exploration



I ultimately landed on this black and white line-drawn style because I felt it conveyed the feeling of darkness that sometimes comes with anxiety and mental health issues. This would allow me an opportunity to invert the colors to conceptualize a recovery.




Motion Exploration

Determining the best way to animate this piece came though lots of exploration. I used X-Particles in Cinema 4D to decide if it was possible to create something that looked like a knot tightening. I knew that this might be challenging, but I was determined to convey that feeling.

Project Takeaways

This project pushed me out of my comfort zone in Cinema 4D. I approached this project from an experimental perspective. Rather than making something I knew I was capable of, I thought of something that I had no idea how to make. This allowed me to play and research a lot until I figured out the best method. I really loved working in this way, and it gave me confidence that I can create whatever I set my mind to.


Audio Source


What’s Next?︎︎︎


View Tampax, a more confident and inclusive approach to menstrual product branding.



Phoebe Huey      phoebehuey.com

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